Ever wanted to create a custom business email that will represent your brand while communicating with your clients? Well, this is more than possible and highly advised for serious businesses that would like to project a professional image in their communications.
Why would my business need a custom email?
A custom email address not only helps in projecting a serious business, it also helps in your branding since everyone receiving your email communications will see that its from your business domain and not from one of the many freely available mail providers. This helps to show seriousness of the business and can also be used in protecting your brand from phishing attempts, we shall discuss how later on.
Further to branding, having a custom email address allows the business to create multiple addresses under the same business domain name thus bringing uniformity in your business communication and outreach, picture a scenario where for example a business uses a freely available email address. In this case it would be difficult to maintain uniformity as finding the correct name in most cases is difficult since other persons might have already taken up the name leaving the only option to be info111@freelyavailableemail.com or johndoe89@freelyavailableemail.com. Now that doesn’t look very professional now does it?
On the other hand, if your business were to create a custom email address with a business specific domain, the mess pointed out earlier would now be averted since the naming is up-to the business. The examples above would now be uniform and standard such as info@mybusiness.com and John.doe@mybusiness.com.
What other benefits do I get from custom email
Custom email provides a lot of benefits in itself. We shall discuss just the surface level benefits including:
- Security: In this age of AI, phishing scams have significantly improved and it is now easier to fool potential or existing clients with an email that seems to be coming from your business but it actually isn’t. This however can be mitigated when using a custom email address by setting up DMARC plus DKIM and SPF which authenticates an email address to be coming from the business in which it claims to be coming from. DMARC also gives the option to either reject, quarantine or ignore spoofed emails that pretend to be coming from your business thus protecting your clients from scammers.
- Variety: Custom email helps your business to create multiple addresses for your employees or transactional channels all with a single unifying domain name. This ensures uniformity is observed while giving the freedom to add multiple addresses without weird naming conventions such as numbers or special characters on the email addresses just to secure your desired name.
- Privacy: Having your custom email gives you peace of mind that your communications are private since the emails are under your control at all times. You can add an email, delete an email and even suspend and un-suspend an email address as need be without limits.
- Branding: Finally each email sent using your custom email will help in your branding efforts since the domain part of the email will always include your web address or domain. If you were to add an email signature with your website to the email communication, your clients will always have a fast way of locating your website in all your communications. You can also add offers, announcements and similar to the signature. Tastefully of course, in such a manner that it doesn’t detract from the main message.
- Convenience: With a custom email, you have the flexibility to use any email client you prefer. The custom email address can be. Configured to work on the iOS Mail App, macOs Mail App, Android Mail App, Outlook, Thunderbird, Gmail or even via a webmail client. Giving you the flexibility to use what you currently have for sending and receiving mail.
